Qualitative Research Methods

The basic goal of this course is to provide participants with the methodological foundations and advanced knowledge in qualitative research in business. After attending the course, participants should be able to

• understand the philosophical and methodological foundations of qualitative research and to classify, differentiate and choose different qualitative research methods;
• assess goals and purposes, as well as strengths and weaknesses of qualitative research;
• understand and raise key questions for planning and preparing a qualitative research design, data collection and analysis;
• identify, analyze and manage core issues during the planning, execution, analysis and writing of qualitative studies;
• to differentiate rigorous from non-rigorous qualitative management research.

Registration deadline: January 12, 2025